Cookies & measurement

What we use

Three measurement services are loaded on every page. Each one starts in a denied (cookieless) state by default — a consent decision of "Accept" upgrades each to its full mode.

Google Analytics 4

• Provider: Google LLC
• Purpose: Aggregate page views, traffic sources, and on-site search behavior. Used to understand which parts of the site are confusing or underused so we can improve listings, search, and the dealer directory.
• What it sees: Page URLs, time-on-page, referring site, and anonymized IP address. In denied mode (the default for visitors in the EEA, UK, Switzerland, and Quebec) it records cookieless, aggregate-only pings — no cross-session user ID is set. In granted mode it may set a first-party cookie (_ga) to link sessions across visits.
• Deny-by-default regions: EEA, UK, Switzerland, Quebec. Visitors outside those regions are upgraded automatically without a banner; this follows Google Consent Mode v2 behavior where no regional requirement applies.

Meta Pixel

• Provider: Meta Platforms, Inc.
• Purpose: Measure the reach and effectiveness of any future Facebook or Instagram ad campaigns. The pixel is present so that if JDMBUYSELL runs paid social ads, campaign attribution data is available. It is not currently used for retargeting or audience building.
• What it sees: Page URLs and standard events (e.g. a contact form submission or a listing view). In denied mode it fires cookieless pings only — no _fbp cookie is set and no cross-site user ID is attached. In granted mode it may set a first-party cookie to associate events with a Facebook account if you are logged into Facebook in the same browser.
• Deny-by-default regions: Same as GA4 — consent banner triggers for EEA, UK, Switzerland, and Quebec.

Microsoft Clarity

• Provider: Microsoft Corporation
• Purpose: Session recording and heatmaps. Clarity shows where visitors click, how far they scroll, and a replay of their interaction with a page — this helps identify where the site is confusing or where layout is causing people to miss information.
• What it sees: Clicks, scrolls, and a replay of mouse/touch interaction. Text typed into form fields is masked and not recorded. In denied mode Clarity runs in a limited cookieless mode; in granted mode it may set a first-party cookie (_clck, _clsk) to stitch sessions together.
• Deny-by-default regions: Same as GA4 and Meta Pixel.

How to change your decision

Your consent decision is stored in your browser's local storage under the key jdm-consent-v1. To be re-prompted with the banner, clear site data for jdmbuysell.com in your browser settings (Settings → Privacy → Clear browsing data → Cached images and files + Cookies and site data, scoped to this site). The banner appears again on your next visit if you are in one of the regions listed above.

Visitors outside the EEA, UK, Switzerland, and Quebec are not shown the banner — measurement is enabled automatically in those regions because no consent obligation applies. If you are in one of those regions but were not shown a banner (e.g. you cleared prior data), clearing site data and revisiting will trigger it.

What we don't do

• We do not sell data collected by these services to third parties.
• We do not use these services to build advertising audiences or retargeting lists beyond any standard Meta Pixel attribution described above.
• We do not use any additional tracking pixels, fingerprinting scripts, or data broker integrations beyond the three services listed on this page.

Questions

If you have questions about how measurement works on this site, the Support Center is the best place to reach the team.